The only thing remotely ridiculous about this project is the name, unless you count how ridiculously good the concept, presentation, and underlying thought behind this revolutionary way of viewing your articles and magazines, um, is.

The project, an amalgamate of Berg and Bonnier (who publishes Popular Science), is truly awe-inspiring and aims to take the current paradigm of hyperlinks and images to a whole new level. So much so that I had to blog it, being the techno-freak that I am. I would love to see a world that payed this much attention to detail. The Mag+ is downright elegant and just flat out beautiful. Gorgeous even—in both the design and delivery. It is a concept derived from people that no doubt have spent countless hours thinking about a thoroughbred way of bringing magazines into the 21st century. Hopefully companies that care about their readers will organize some elaborate meeting with the possibility of Thai food and drink.

Enough with the praise, I’ll let the video speak for itself. There is a drool warning attached to the clip, so slide those keyboards away from under your chin.

Read more about the Mag+ Project over at the Berg Blog.